Company A wanted to introduce a new treatment to market but lacked the data necessary to develop reasonable / rational pricing.
Research Factors for Pricing of New Treatment
BMS conducted qualitative primary market research in order to determine hospital selection criteria and price points for Client’s technology. The research consisted of interviews and surveys that presented value propositions to relevant hospital administrators that were based on important market considerations.
BMS successfully surveyed and synthesized opinions from relevant market decision-makers and compiled an economic report for Client. Client was able to bring the new treatment to market at a successful price point.