 Your
Success in Marketing Medical Products
Managed care has transformed the pharmaceutical
and medical device marketplace. Physicians, hospital administrators,
and managed care medical directors need relevant, credible
information, and your marketing program needs to deliver this
information effectively. Accurate competitive intelligence
that is timely and segmented can be the key to maximizing
market penetration while minimizing sales force costs.
BMS Goal for Marketing Services
To provide strategies and solutions that
help clients create a winning message and deliver it efficiently
to key decision makers.
BMS Marketing Services and Products
BMS offers comprehensive qualitative and
quantitative marketing services.
- Market Research
- Formulary Acceptance
- Quantitative Research and Competitive Intelligence
- Customer Segmentation
- Territory Alignment
- Promotion Response
- Marketing Mix
- Customized software for marketing statistics
The BMS Difference in Marketing Medical
Products
- BMS services emphasize strategic planning and statistical
insight
- BMS's competitive intelligence capabilities are state-of-the
art
- BMS has unique expertise in merging our clients' internal
market data with national databases
- BMS can bring competitive intelligence down to the sales
territory level
- BMS is proactive and responsive and we deliver results
- BMS has the flexibility to structure programs that addresses
our clients' priorities, no matter what the size of their
organizations.
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2008