Your Success in Marketing Medical Products
Managed care has transformed the pharmaceutical and medical device marketplace. Physicians, hospital administrators, and managed care medical directors need relevant, credible information, and your marketing program needs to deliver this information effectively. Accurate competitive intelligence that is timely and segmented can be the key to maximizing market penetration while minimizing sales force costs.
BMS Goal for Marketing Services
To provide strategies and solutions that help clients create a winning message and deliver it efficiently to key decision makers.
BMS Marketing Services and Products
BMS offers comprehensive qualitative and quantitative marketing services.
- Market Research
- Formulary Acceptance
- Quantitative Research and Competitive Intelligence
- Customer Segmentation
- Territory Alignment
- Promotion Response
- Marketing Mix
- Customized software for marketing statistics
The BMS Difference in Marketing Medical Products
- BMS services emphasize strategic planning and statistical insight
- BMS’s competitive intelligence capabilities are state-of-the art
- BMS has unique expertise in merging our clients’ internal market data with national databases
- BMS can bring competitive intelligence down to the sales territory level
- BMS is proactive and responsive and we deliver results
- BMS has the flexibility to structure programs that addresses our clients’ priorities, no matter what the size of their organizations.