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Case Study of Pricing of a New Treatment


Company A wanted to introduce a new treatment to the market but lacked the data necessary to develop reasonable and rational pricing.


BMS conducted qualitative primary market research to determine hospital selection criteria and price points for the Client’s technology. The research consisted of interviews and surveys that presented value propositions to relevant hospital administrators based on important market considerations.

BMS successfully surveyed and synthesized opinions from relevant market decision-makers and compiled an economic report for the Client that enabled the client to bring the new treatment to market at a successful price point.